One of the lesser-known objectives that can have a huge impact on your career is the need to stay visible at all times. If you are a leader, this is even more important to do. This is because you have the ability to reassure and direct others. Employees will be turning to you for that reassurance when things get tough.
The question is – how do you stay visible when your entire organization or your team is remote? The answer is proactive communications.
You want to make sure that you are communicating openly and frankly with employees. – whether this is with ten people or 10,000 people.
Planning Your Remote Video Strategy
Rarely will a successful communications strategy involve just one person. You’ll need a small team or an army of supporters who will help you refine, bolster, and approve your message so you are giving the right impression.
One wrong word or one wrong move can effect a company’s perception.
There are a few things you will need to consider to begin building your visibility strategy.
1. PREFERRED COMMUNICATIONS CHANNEL
Your communications channel could be written, live, video, or through a third-party app such as voxer or slack. The key is to stay consistent with whatever channel you choose.
Making sure you also clearly communicate to your team what you expect will also make it easier for everyone, instead of them guessing when and where they’ll hear from you.
For example – if you prefer to have a weekly check-in via video, and then having folks email you if something comes up, make sure you communicate that to your team so they know where to go. In fact, if you choose video as your choice of communications, it’s important to cultivate and develop your executive presence.
On the flip side, if you prefer that all communications happen in a third-party app with message streams, let your team know that e-mail isn’t the most effective way to reach you.
2. BUILD YOUR ARMY OF INFLUENCE
Your army of influence is the people you may need information from. These people can include the strategy, marketing, or operations teams.
In leadership types of communications, you will want to make sure that what you are saying is aligned with other departments as well. Making sure you hear from different departments will ensure that you are taking their departmental goals and considerations in mind.
The information given to you by the people you surround yourself with will help you shape your message.
3. ALIGN ON THE EXECUTION
Once you have your planning team in place, you will want to all agree and align on the execution and delivery of your message.
Make sure everybody knows the how, what, and when of the message. Nobody ever wants to be surprised.
And even further – ask yourself what the execution of your message requires:
- Will you be giving your message live? If so, what will your team need from an audio-visual perspective?
- Will the message be handed out via hard copy such as an event flyer?
Many times scripts and memos pass through multiple hands before they are distributed. So being proactive in what your team will need from you will also help when planning your remote visibility strategy.
4. BE PROACTIVE IN YOUR COMMUNICATIONS
One of the most important parts of planning your remote visibility strategy is being proactive in your communications. Don’t delay engaging with your team – especially in times of crisis.
Perhaps you are an aspiring leader (and not yet in a leadership role), which means you don’t have the authority to communicate so broadly. That’s okay!
Consider pitching this strategy, which we just outlined above, to your manager and suggest you leading their outreach for them or for your entire group. This will increase visibility for you and your team member. That’s a huge win for you and your team!
So whether you are the leader or you are helping to build a remote visibility strategy, it’s critical to be proactive in making this happen.
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