Creating And Tailoring Your Messaging
What you say and how you say it, in other words – your message can have a huge impact on your team, the way you sell your product or service, and how your brand is perceived. If you work with a team, you will absolutely want to consider how you structure your message. In fact, knowing what type of message to send and how to communicate it is so important in getting things done!
Our CEO and Founder, Jessica Chen, recently hosted a Soulcast Media | LIVE event on LinkedIn where she interviewed the Founder of Sabobatage, Eric Chen.
They shared key tips and personal experiences on communicating effectively, tailoring and personalizing your message, and how to engage your audience through your messaging. The art of tailoring your message is key when it comes to communication.
1. Crafting Your Message
Part of your crafting your message is through storytelling. It’s one of the most powerful ways to get people to relate to you and what you’re saying. In a crowded market with competing attention, this is crucial. Now, the idea of sharing your message may feel daunting, which is why you’ll want to start by asking yourself a few questions to help build your foundation:
- How do I personalize this message?
- How do you inspire your audience so they’ll want to use your product or service?
- How do you dive into each potential consumer’s personality and what can your product or service mean to them?
- How do you create a message that people can immediately relate to?
The key to business storytelling is to actually make it personal. When you make your messaging personal to your audience, they will be able to relate to what you’re saying and be more likely to receive it the way you intended.
2. Bird’s Eye View Of Messaging
Whether you are a boss who leads a team or an entrepreneur who has an exciting new product, crafting your message from a Bird’s Eye View will help motivate and engage your audience. The Bird’s Eye View is looking at your message from the broader or bigger picture level rather than the granular micro level.
If you are a boss, letting your team know the ‘why’ behind what they are doing will motivate others to be more productive and efficient. If your team is simply checking off their to-do list, but never sees the bigger picture – their motivation can easily fade. However, if everyone on your team knows that they are part of something bigger, they will most likely be motivated to invest their efforts in a positive way for themselves and the team.
Another strategy of taking a Birds Eye View approach is to highlight the emotions. For instance, in the Soulcast Media | LIVE interview, Eric mentioned that instead of focusing on only telling people about the game, he focused his message on family and how playing the game was part of building quality family time and connection. It’s less objective and more emotionally driven.
3. Types of Messaging
Once you’ve thought about the context of your message, you will want to tailor your message to your specific audience. This means taking the Bird’s Eye View and crafting a message based on what the audience cares about. Every audience will require a different approach.
For example, if you are presenting a campaign idea to your boss – this message will be different because your boss will likely care about things like cost, timelines, and more overarching factors.
However, when you are presenting your campaign idea to your peers, this messaging approach might entail more of a breakdown of their responsibilities in regards to the campaign.
As you can see, one idea or one initiative should have multiple types of messaging and approaches.
Remember, your message is important when communicating at work. Take the time to tailor your message and create multiple types of messaging. This way what you want to say will be clear and your audience will feel personally connected to you and your product or service.
If you would like to see the full LIVE version of Jessica and Eric’s conversation, check out Jessica’s Youtube Channel.
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