The 4 Types Of Public Speaking

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4 types of public speaking

The 4 Types of Public Speaking

Being a confident speaker is a skill many folks don’t learn in school, yet it’s one of the most important skills for career success. To begin to develop that confidence, we have to break down the types of presentations you may make because each one differs in its approach. 

4 types of public speeches

In fact, according to Virtual Speech, they agree that being a clear and effective public speaker is important. They say it can help with:

  1. Career Advancement
  2. Confidence Boosting
  3. Critical Thinking
  4. Personal Development
  5. Elevated Communication Skills
  6. Networking
  7. Leadership Building
  8. Become a Better Listener

Below are the four types of public speaking engagements you may have to do in your career at some point and how you can approach each one for maximum impact (be sure to save and share this article!) 

4 Types Of Public Speaking


1. Ceremonial Speaking

Ceremonial speaking is when you give a speech on a special occasion.  For instance, a graduation speech or an office party. These types of speeches often involve a personal or emotional connection to the people you are speaking to.

Keys to a ceremonial speech include:

Personal Touch – When giving a ceremonial speech, you will want to give it a personal touch.  This means including a story that goes along with what or whom you are talking about.  In our e-course, The Art Of Communication, we talk a lot about how to incorporate relevant authentic stories into your speeches and everyday communications. 

Occasion focused – A ceremonial speech needs to stick to the occasion.  This is not the time to bring up anything other than who or what is being celebrated.

Remember, part of delivering an effective message is knowing who your audience is and tailoring your message to them. 

For example – If your boss asks you to give a speech at the company holiday party, you will want to focus on the company, what it has accomplished, and any other relevant tidbits.  

Brevity – For those who don’t love to get up in front of a crowd and speak, ceremonial speaking may be the best fit for you.  That’s because generally speaking, ceremonial speaking is often brief. This isn’t to say that you speak for only ten seconds!  But most of the time, keeping it short is a good rule of thumb.  Remember, your audience is there to celebrate so a long-drawn-out speech will cause your audience to become disengaged.

💡We recommend the e-course “Writing And Developing Speeches: Speaking At A Special Occasion” to help you learn how to effectively write a special occasion speech. 

2. Demonstrative Speaking

If you are in the technology field, or any field where processes are part of your work – demonstrative speaking is a skill you will want to cultivate.  Demonstrative speaking is simply put – explaining how to do something. 

Strong communication skills are key to being able to explain how to do something to someone else. 

For example, remember back in college when you finally understood that difficult concept?  And you were able to explain it to your study group in a way that they could understand? That was you giving a demonstrative speech.  Being able to explain how something works or an idea is key to career success. At work, you may be called upon do a demonstrative speech as part of a team training or product demo.

💡We recommend the e-course “Teaching Technical Skills” to help you learn how to effectively write a special occasion speech. 


3. Informative Speaking

If you’ve ever attended a Monday morning meeting,  chances are you’ve heard an informative speech.  Informative speeches are those that simply give vital company-wide or team information.  An informative speech is the transferring of data and information from one person to a group.

4 types of public speech

Informative speaking is often in a meeting form and being able to lead it is important because:

  1. Facilitate Conversations – Being able to facilitate a productive conversation will set you apart and help build your authority.
  2. Build Credibility – For the most part, people don’t enjoy being in meetings.  They believe it is a waste of time. If you are able to hold a productive meeting, you will build your credibility.
  3. Cultivate Leadership Skills – Part of giving an informative speech is understanding how to keep the focus on the information at hand.  Keeping everyone in the meeting on track, navigating side conversations, knowing when to step it are all part of leadership.

Almost all C-level execs have strong informative speaking skills.  Their jobs require it.  In our e-course, Powerful Presentation Strategies, we talk about how to give a presentation that is effective.  Being able to communicate and lead a meeting will help you advance your career.

💡We recommend the e-course “Leading Productive Meetings” to help you learn how to hold an effective meeting and elevate your informational speaking skills.


4. Persuasive Speaking

Persuasive speaking is speaking with the goal in mind to convince your audience of your idea or point of view. Persuasive speaking usually includes emotional elements and strong language.

A persuasive speech can be used to get an investor to invest in your company.  Persuasive speeches can also be used to help you sell your idea to your team.  In fact, you can also use a persuasive speech to speak to your boss about getting a raise. Persuasive speaking isn’t always about being in front of a large audience.

Persuasive speeches use many different communication skills to create the greatest impact.  Implementing these communication skills will elevate your speech:

Tone of Voice – Your tone of voice will make a huge impact on your persuasive speech.  It will also inform your audience on how they should feel while listening.

Body Language – Your hand gestures, eye contact, and posture are tools you can use to improve your persuasive speech.  Your body language helps set the tone and can draw the listener in.

Crafting Your Message – When giving a persuasive speech, you’ll want to make sure that you take time to craft your message.

  • Start off with the most interesting part.
  • Tailor your message to your audience. 
  • Think about what your audience wants to hear.

Whether you want to get that raise or you’re lobbying for a promotion – knowing how to give an effective persuasive speech will give you an edge.

💡We recommend the e-course “Presentation Tips For Pitching To Investors” to help you improve your persuasive speech techniques.

Do you want to learn how to become a powerful public speaker? Join our private communications group where you can work with our Soulcast Media team on your communications every month!

Sign up for the Soulcast Media Membership today! 

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